portfolio

@maritime_practice
Full marketing

When I joined, all sales relied on personal connections and exhibitions. I built the first website, launched paid ads, implemented a CRM, and optimized the sales funnel. Within a year, I expanded to markets like the USA, UK, and Israel, achieving 900% ROMI on paid ads and driving sustainable growth through new channels.

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OLLANICKO
SOCIAL MEDIA (TIKTOK)

I launched the Ollanicko TikTok account in February 2022 and grew it organically from 0 without using paid traffic or collaborations. The growth was powered solely by short videos featuring well-crafted scripts. No dancing, no trending music—just engaging, direct content delivered on camera.

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Techstars mentorship

Since 2023, I have been a Techstars mentor and public speaker, mentoring 20+ startups both in-person and online at Techstars Startup Weekend and Techstars Startup Weekend Women Dublin. As a social media and marketing expert, I help startups develop and implement strategies to grow their online presence.

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Eodhd. Financial Data Software
2-Month Mentorship

My primary task was to optimize Google Ads performance.
I integrated the payment system with analytics to accurately track return on marketing investments (ROMI).
Analyzed existing campaigns, paused unprofitable ones, and developed a growth-focused strategy for Google Ads.

@katerinarit
Instagram copywriting (president elections)

I created several scripts for Reels for Ekaterina. As a politician, she naturally made some adjustments to my drafts, but the core framework of the speeches remained intact and was turned into videos. Many of these videos gained significant popularity.

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See her elected
SOCIAL MEDIA

I created 30 short videos for See Her Elected, handling every step from concept to publication. My work included strategy by developing video ideas aligned with the organization’s goals, production through filming and editing videos with sound design, subtitles, and visual enhancements, publishing by scheduling posts on LinkedIn, Instagram, TikTok, Facebook, and X with a two-month content plan using Radar software, and mentorship by training the team on how to use Radar software to streamline future social media management. This comprehensive approach ensured consistent and engaging content across platforms.

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Social media mentorship for a marketing team
at a nonprofit organization

I provided social media mentorship by analyzing the existing Instagram strategy and offering weekly mentorship sessions to the team for one month. As a result, the Instagram account’s reach doubled within one month and maintained this new level even after the mentorship ended.

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I provided strategic consulting for a medical startup, focusing on developing a comprehensive market entry strategy and building a strong brand identity. I conducted market research and developed a full branding concept, including the logo, website, and promotional videos. I also created a one-year strategy to launch the brand in the market effectively and designed a test marketing campaign to validate the business model and messaging. This approach ensured a well-structured and data-driven entry into the market.

full marketing

Paid Ads + Social Media Management + Sales Growth Management (via CRM)
The key metric for success is ROMI (Return on Marketing Investment).
When working with me, you always know exactly how much you’re spending and what you’re getting in return in terms of sales.

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